About Us

Crucial Data offers the passion and comprehensive capabilities to design and conduct research that help organizations develop services, programs and messaging that motivate people to engage meaningfully with them and with their communities for the common good.  

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Services include:

Audience Insights Research:   designing research to help museums and cultural centers understand who their audience is, evaluate the effectiveness and appeal of a particular exhibit, event or program, or develop themes, messaging and texts for a program, event or exhibit in development. 

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Public Opinion Research:

Survey research, focus group moderation and interviewing, onsite or online, to help non profit organizations help create effective programs and messages that serve the public good. 

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À La Carte Research Services:

Online survey programming, response coding, statistical analysis, data visualization, secondary research and other quantitative and qualitative research to support the punctual needs of market research, audience insights and public opinion research firms.    

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Want to experience the expertise of Crucial Data for yourself? Give us a call today and let’s discuss what we can do for you.